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The Haier Way


The Haier Way

Author: Jeannie J. Yi, Ph.D., & Shawn X. Ye, MBA
Order No. 1009
ISBN-13: 9781931907019
ISBN-10: 1931907013
Binding: Hardcover
Publisher: Homa & Sekey Books
Pub Year: 2003
Pages: 280
Language: English

Haier is the largest consumer appliance maker in China, the Chinese equivalent of GE. The book traces the appliance giant's path to success, from its early, bleak years when the company's director had to beg the head of a neighboring village for money to pay his employees' bonuses, to its glamorous achievement when Haier was placed 6th on Forbes Global's worldwide household appliance manufacturer list in 2001.
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$34.95 (before 20% discount) You pay only: $27.96

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This product was added to our catalog on Monday 21 June, 2004.

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