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**************************

 

The Haier Way:
The Making of a Chinese Business Leader and a Global Brand

 

Authors: Jeannie J. Yi, Ph.D., & Shawn X. Ye, MBA
ISBN-13: 978-1-931907-01-9
ISBN-10: 1931907013
Order No. 1009
6 x 9, Hardcover
Photo inserts
280 pages, 2003
Business / Managements
$24.95
20% off: $19.96

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"I enjoyed reading through it – A great story! Haier is certainly an impressive company."
-- Jack Welch, former GE Chairman and CEO
SEE ORIGINAL WRITINGS>>


 

SYNOPSIS

Haier is the largest consumer appliance maker in China, regarded as the "GE of China."

But back in 1984, it was a small factory on the verge of bankruptcy because no one wanted its poor quality products. Today Haier is a multibillion dollar conglomerate with over 30,000 employees worldwide. In the U.S., Haier brand appliances are sold in Wal-Mart, Best Buy, Home Depot, Office Depot, Target and many others. With production bases in America, Europe, Asia and Middle East, and with sales outlets in over 160 countries, Haier has become an international powerhouse that is well on its way to building a global brand.

The Haier Way traces the appliance giant's path to success, from its early bleak years when the company director had to beg from the neighboring village head for loans to pay bonuses to his employees, to the glamorous achievement when Haier ranked fifth among the global white appliance makers in 2002. The book also examines the three strategies Haier has adopted to survive and thrive in the face of cutthroat competitions: brand name building, diversification, and globalization.

Drawing on their interviews with the company's executives and employees, the authors offer a rare glimpse of the inner workings of the company and tell incredible stories about ordinary Haier employees who went extra miles to help boost the company's image. Much emphasis is given to Zhang Ruimin, Chairman and CEO of the Haier Group, for his pivotal role in the company's success. A legendary figure who ordered the smashing of 76 faulty refrigerators with a sledgehammer, he rules with a management style that is a blend of Jack Welch of GE and Confucius of China. The book uncovers how his vision, ambition, and determination have led Haier to create a Chinese business miracle and made himself one of the world's thirty most respected business leaders.

The first English book ever on an individual Chinese company, The Haier Way is an insightful and stimulating read for not only those who study Chinese business and economy, but also those who are interested in China and its culture.

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THE AUTHORS

Jeannie Jinsheng Yi earned her Ph.D. degree from Washington University. An author of several books in both English and Chinese, she has been working on Wall Street since 1992 as a senior Asian business executive and consultant.
Shawn Xian Ye holds an MBA degree from the University of Baltimore. A translator, editor and educator, he has translated and edited over A dozen books and taught English and business at universities and colleges in both China and the U.S.

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TABLE OF CONTENTS

Authors' Note
Acknowledgements
Preface
Introduction: A Defining Moment
1: Haier and Higher: The Las Vegas and Broadway Stories
2: A Brand Is Born: The Sledgehammer and Beyond
3: Taylor Would Admire It: The OEC Management Model
4: Revitalizing the “Stunned Fish:” Mergers and Acquisitions
5: Foreign Concepts and Chinese Soil—GE, Sony and Haier
6: The Haier Kaleidoscope: The People Behind a Brand Name
7: Market Chains and BPR: A Haier Revolution
8: Zhang Ruimin: The CEO Who Leads
9: Going Global: Asia, the Middle East and Europe
10: Haier America: What the World Comes Home To
Conclusion: The Future for Haier
Appendix A: Haier Chronicle
Appendix B: Haier Sales Chart
Appendix C: Haier Stock Price Chart
Appendix D: Chinese-U.S. Currency Exchange Rates
Appendix E: Case Study: The Haier Group (B), Harvard Business School
Appendix F: Case Study: Building Market Chains at Haier, IMD
References and Bibliography
Index

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MEDIA AND SCHOLRS ON HAIER

"China thinks it can become an export powerhouse; Haier leads the way."
-- The Wall Street Journal

"In China, a management maverick builds a brand."
-- The New York Times on Haier CEO Zhang Ruimin

"Haier's CEO Zhang Ruimin has made remarkable achievement ...
Haier is very successful in the U.S. market ...
a leading company among the Chinese multinationals."
-- Philip Kotler, Professor of Marketing, Northwestern University

"Because of its size and large range of products it sells, Haier is going to be
or near the center of what's happening in China's economy."
-- Ming-Jer Chen, Professor of Business Administration,
University of Virginia, author of Inside Chinese Business

"The ambitious Haier leads an international brand push by mainland multinationals."
-- Forbes Global

"A very modern (Haier) CEO uses the wisdom of China's ancient philosophies
to turn ailing companies into winners. His goal: to make the FORTUNE Global 500."
-- FORTUNE

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WHAT CRITICS SAY ABOUT THE HAIER WAY

Foreign managers will find that the book's greatest strength is that it reveals successful techniques for managing and integrating formerly state-owned enterprises into entrepreneurial companies in China .... As the first to recognize the significance of the Haier story, Yi and Ye deserve praise for bringing to light the first of what will eventually be many Chinese company success stories.
-- The China Business Review, January-February 2004

From a broad perspective, the book throws light on a number of important issues about China’s development path...comprehensive and up-to-date...highly readable.”
-- Dr. N.T. Wang, Director of China-International Business Project, Columbia University

Haier is one of the few Chinese companies with a real chance to become a global player in the near future, yet ironically most of us have no idea what it means to be inside a Chinese enterprise. This book takes us inside of Haier so that we understand just what makes Haier work so well and what it is that differentiates Haier from the others.”
-- Professor William A. Fischer, International Institute for Management Development

Very impressive is the account of the Haier journeys--not only the vividness and pace of the narrative, but the incredible fodder that provides those seeking deeper insight into the role of culture -- in the shaping of minds, and behavioral patterns of those who face the challenges of the "World Order", and, in the process, contribute to its ever-changing shape. Most intriguing is how a culture rooted in a planned economy can grow trees, with branches, leaves and blossoms not unlike those that emerge from the soil of a market economy. Wonders and continued puzzlement never cease!”
-- Julius Cohen, Professor Emeritus, Rutgers University

The story of Haier is well presented and easy as well as compelling to read. It should be required reading for any student of management. Unlike many difficult books to follow dealing with improvement methodologies such as Six Sigma, the authors of The Haier Way do an outstanding job discussing all of the factors including the “invisible” cultural evolution that have allowed this company to become a leading world brand... As an appliance industry executive who was sent to China to help teach the Chinese how to manufacture high-quality goods, I have now learned a great deal from Haier and the authors of this book.
-- Charles L. Green, from Amazon.com

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