Growing up during the information age, China’s Generation Y (born between 1981 and 1995) is unlike any of its predecessors, sporting branded items and increasingly sharing some of the same ideas as Western youth. This generation of teenagers in China will most likely be the political and businessleaders of the world’s next superpower by the year 2025.
Based on interviews and surveys conducted in Shanghai by the author, an American teenager, China’s Generation Y provides an exciting look into the lives and minds of China’s youth, showing Western readers who they are, how they got there, and where they are headed. The book brings to life the influences on them – political, cultural, family, economic, and environmental – in such a way that it truly provides a rare glimpse into the minds of today’s youth and tomorrow’s leaders.
China’s Generation Y is not only for those who
seek to acquaint themselves with this crucial generation, but also
for business leaders who wish to cater to the up-and-coming Chinese
consumers. Informative and stimulating, this first-of-its-kind book
opens up a new horizon for many in the West who will ultimately
meet the need and challenge of this emerging Chinese generation.
ABOUT THE AUTHOR
"Stanat’s work is a laudable contribution, as it provides
a comprehensive study on China’s Generation Y, ranging from
its socio-political consequences to the generational gap and the
economic factors that ensue. This research builds a more nuanced
and objective understanding of this generation. "
"As someone who lived and worked in China for several years
[as a management consultant with McKinsey & Company in Beijing],
I was struck by how closely Michael Stanat’s accounts resonated
with my own observations and experiences."
"For American companies who want to capitalize on the purchasing
power of China’s Gen Y, this book is a must-read. The author
clearly dispels the myths of Gen Y in China, so Americans beware:
China’s youth today will propel its nation to be a global
economic giant tomorrow."
"Michael Stanat has probably seen more of the world in his
short life than most adults ever will. His combination of facts
and impressions of China and its youth make for a quick and fascinating
read that will help you prepare for the inevitable upheaval that
has already begun."
"Michael Stanat combines a thorough appreciation of the political
and economic background to China's Generation Y with a deep personal
understanding of this new generation."
"Michael has captured China Gen Y's zest for technology, entrepreneurship
and capitalism. Similar to the teenagers, the Shanghai Stock Exchange
and the Internet in China are working out their true value and identity
under strict regulations and heavy censorship. The 21st century
will provide us with a truly globalized financial industry, in which
China's Generation Y will play an important role. Special kudos
to Stanat for bringing to light this generation and its future potential
in world markets."
"Stanat provides hard-to-find information that could be of
immense value to business leaders who want to cater to the up-and-coming
generation of Chinese leaders and consumers."
"Articulate, informative, thoughtful and thought-provoking,
China's Generation Y is strongly recommended reading for anyone
wanting to do business with China's youth market, or who wants a
glimpse into what we can expect from China over the next few decades."
Copyright © 2002 Homa & Sekey Books