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English Titles> Social Studies>

China’s Generation Y:
Understanding the Future Leaders of the World’s Next Superpower (Paperback)

 

Author: Michael Stanat
ISBN-13: 9781931907323
ISBN-10: 1931907323
Order No. 1040
6 x 9, Paperback
222 pages, 2005
Social Studies
$17.95
20% off: $14.36

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For hardcover edition, click here.


 

ABOUT THE BOOK

Growing up during the information age, China’s Generation Y (born between 1981 and 1995) is unlike any of its predecessors, sporting branded items and increasingly sharing some of the same ideas as Western youth. This generation of teenagers in China will most likely be the political and businessleaders of the world’s next superpower by the year 2025.

Based on interviews and surveys conducted in Shanghai by the author, an American teenager, China’s Generation Y provides an exciting look into the lives and minds of China’s youth, showing Western readers who they are, how they got there, and where they are headed. The book brings to life the influences on them – political, cultural, family, economic, and environmental – in such a way that it truly provides a rare glimpse into the minds of today’s youth and tomorrow’s leaders.

China’s Generation Y is not only for those who seek to acquaint themselves with this crucial generation, but also for business leaders who wish to cater to the up-and-coming Chinese consumers. Informative and stimulating, this first-of-its-kind book opens up a new horizon for many in the West who will ultimately meet the need and challenge of this emerging Chinese generation.

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ABOUT THE AUTHOR

Michael Stanat currently attends the United Nations International School in New York, where he is Editor-in-Chief of the school’s newspaper UNISVerse. He has an extensive background in global market research, an industry to which he was introduced at the age of four. Since then, he has traveled to over twenty-seven countries and has worked at CBC Market Research in Shanghai, China. Stanat has been published in The News Sentinel. He resides in New York City.
Go to http://www.chinageny.com/ to learn more about Michael and this book.

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TABLE OF CONTENTS

Preface
Foreword
Acknowledgements
Prologue

1. Introduction
2. Gen Y under Communism
3. Lifestyles of a Generation
4. Chinese Society and the Individual
5. Living Environment
6. Dreams and Development
7. Gen Y’s Inherited Economy
8. Purchasing Power and Wants
9. A Promising Future

Bibliography
Index

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PRAISE FOR CHINA'S GENERATION Y

"Stanat’s work is a laudable contribution, as it provides a comprehensive study on China’s Generation Y, ranging from its socio-political consequences to the generational gap and the economic factors that ensue. This research builds a more nuanced and objective understanding of this generation. "
Eva H. Shi, former editor-in-chief, Harvard Asia Pacific Review

"As someone who lived and worked in China for several years [as a management consultant with McKinsey & Company in Beijing], I was struck by how closely Michael Stanat’s accounts resonated with my own observations and experiences."
Christopher J. Fry, president, Strategic Management Solutions Group

"For American companies who want to capitalize on the purchasing power of China’s Gen Y, this book is a must-read. The author clearly dispels the myths of Gen Y in China, so Americans beware: China’s youth today will propel its nation to be a global economic giant tomorrow."
Lee-En Chung, P.E.

"Michael Stanat has probably seen more of the world in his short life than most adults ever will. His combination of facts and impressions of China and its youth make for a quick and fascinating read that will help you prepare for the inevitable upheaval that has already begun."
Ira Schloss, director of corporate planning, Thomas Publishing Co.

"Michael Stanat combines a thorough appreciation of the political and economic background to China's Generation Y with a deep personal understanding of this new generation."
Joachim E. Seydel, International Research Consultant, London

"Michael has captured China Gen Y's zest for technology, entrepreneurship and capitalism. Similar to the teenagers, the Shanghai Stock Exchange and the Internet in China are working out their true value and identity under strict regulations and heavy censorship. The 21st century will provide us with a truly globalized financial industry, in which China's Generation Y will play an important role. Special kudos to Stanat for bringing to light this generation and its future potential in world markets."
June Klein, CEO, Technology & Marketing Ventures, Inc. and author, Evolution of Trading

"Stanat provides hard-to-find information that could be of immense value to business leaders who want to cater to the up-and-coming generation of Chinese leaders and consumers."
Fort Worth Star (Telegram )

"Articulate, informative, thoughtful and thought-provoking, China's Generation Y is strongly recommended reading for anyone wanting to do business with China's youth market, or who wants a glimpse into what we can expect from China over the next few decades."
Midwest Book Review

 

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English Titles> Social Studies>

 

 
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